Digital Marketing & PR

Increase community awareness, engagement, and donations through relevant digital marketing strategies and tactics.


Digital Marketing & PR

There’s little disagreement over the importance of having a strong online presence. The Internet is the source for topical research, venue information, and area events—all things endemic to historic nonprofits and museums. What’s more, the Internet is becoming a primary means for donor revenue as online giving has increased by 13% according a 2016 study by the Nonprofit Technology Network. But while the Internet continues to offer more opportunities for nonprofits to increase awareness of their organizations, add new members, and generate revenue, it also has become a source of anxiety too.

Many feel overwhelmed by the seemingly complicated nature of the digital world and aren’t sure where to start or what to focus on once they do jump in. After a while frustration sets in as their online efforts fail to yield hoped for results, and all enthusiasm for digital initiatives is lost. Often times organizations believe that purchasing a particular software or simply rebuilding their website will solve their issues only to be disappointed later when they learn otherwise. It’s a mistakes nonprofits can ill afford to make.

The scope of online marketing and the array of digital tools available have grown in their complexity. Successful strategies have to account for Search Engine Optimization (SEO), social media engagement, content creation and distribution, user experience (UX), digital archiving, and more, not to mention factoring in all the IT considerations such selecting the right Content Management System (CMS), marketing automation software, data management tools, and systems integrations.

Even for smaller nonprofits, having a digital strategy is necessary to remain relevant in today’s world.  Navigating the digital landscape is at the heart of Historia Inspired’s services. We offer help with:

  • Digital Marketing Strategy
  • Website Development
  • Software Vendor Vetting and Selection*
  • On and Off-Site SEO
  • Social Media Set-Up and Engagement
  • Content Strategy, Creation, and Distribution
  • PR Planning
  • Digital Marketing Administration
  • Data and Digital Asset Management

For questions about our Digital Marketing services please Contact Us by clicking HERE.

 


Are you effectively generating revenue from online marketing?

Use the form to download info on our Online Giving Success Plan.

 

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*Vendors: CLICK HERE to find out about our Vendor Partner programs.