SERVICES

Revenue Generation

Find revenue for annual and capital giving campaigns through online and offline sources.…

Organizational Development

Improve effectiveness in your nonprofit though strategic organization and board planning.  …

Digital Marketing & PR

Increase community awareness, engagement, and donations through relevant digital marketing strategies and tactics.…

ABOUT US

With over 25 years of combined experience in digital marketing and nonprofit administration, Historia Inspired works with historic-based organizations and nonprofits, keeping them relevant through digital strategies that generate engagement and revenue, and sustainable through better organizational planning and asset management.

Our goal is to help save history and the groups that preserve it.

EXPERIENCE

CAMPAIGN PLANNING
FUNDRAISING
WEB MARKETING
DONOR EVENTS
DIGITAL STRATEGY

CO-FOUNDERS

Joshua Sherretts

Josh Sherretts

Principal - Strategy & Organizational Growth   Josh Sherretts was born and…
Ron Mattocks

Ron Mattocks

Principal - Digital Marketing Strategy   Ron Mattocks grew up in rural northwest,…

APPROACH

Our goal is to help save local history and the groups working to preserve it, but we also understand the constraints that may prevent many organizations from exploring outside help. This is why we scale our services based on your organization's goals, needs, and resources. Using maturity models specifically developed for history-based organizations, we assess where you are in the areas of Revenue Generation, Digital Marketing, and Organizational Functionality in order to prioritize ensuing efforts.

Rather than asking you for a big commitment, however, we start with small engagements aimed at providing measurable value without exposing you to large financial risk. We believe in delivering tangible results which is why for longer-term engagements, Historia Inspired offers a performance-based pricing model, making us partners with skin in the game.

Check out the maturity models to see the path from Peril to Relevance to Growth to Sustainment for your historic nonprofit or organization.

Digital Maturity

PERIL: Online presence primarily informational and dated, with no engagement

RELEVANCE: Website, blog, & social media are configured according to a aligned plan

GROWTH: Digital used across multiple channels for both revenue generation & organizational efficiency

SUSTAINMENT: Digital assets relied on to consistently drive community action

Revenue Maturity

PERIL: Thin budget & limited resources hinder proactive initiatives to generate revenue

RELEVANCE: Online assets used to engage new audiences and potential donors

GROWTH: Effective online tactics augment annual giving & capital campaigns

SUSTAINMENT: Increased reserve allows organization to explore new capital projects

Organizational Maturity

PERIL: Organization’s sustainment reliant on volunteers & unpaid leadership

RELEVANCE: Part-time executive director provides focus for board & organization

GROWTH: Board contributes to governance & operations allowing director to better lead

SUSTAINMENT: Full-time director & scaled staff provide means for sustained growth

RECENT ARTICLES

Creating the perfect mission statement for history based nonprofits

Discovering the Magic of Mission Statements

Recently, I had the opportunity to sit in on the monthly board meeting for a local nonprofit. They hoped to gain insight from members of other organizations in an attempt to cement community support for one of their goals. The […]

Overtime Rule for History Nonprofit Organizations

Does Your Nonprofit Understand the New Overtime Rules?

As the December 1st enforcement deadline looms for the Overtime updates, is your non-profit scrambling to even understand, much less implement the changes required for you and your employees? Although there are no substitutes for a lawyer and it’s always best […]

Google for Nonprofits is perfect for History-based organizations

6 Free Google Tools for History-Based Nonprofits

Google for Nonprofits, an essentially free program for U.S. (and U.K.) nonprofits wanting to grow their organization through online channels of engagement. Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials […]

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